Introducing the Palmes for ATP Capsule Collection
ATP and Palmes are excited to introduce their first collaboration, consisting of a limited-edition capsule of tennis apparel and accessories.
Launching August 20 at Palmes.co and at the Palmes for ATP temporary installation at Gem Home (181 Mott Street, New York) from August 20–24, alongside the Palmes Center Court in Copenhagen. At Gem Home, the collection is displayed alongside a curated display of archival tennis books and antiques.
Following the initial release, the collection will be available globally through selected premium retailers such as END, FWRD, Ounass, Kapok, Care Of Carl and Illum from Tuesday, August 26th onwards.
This collaboration marks a new chapter for ATP as it re-enters the fashion and lifestyle space – building on its iconic co-branded collections with leading sportswear brands and long-standing partnership with Lacoste. It forms part of a broader strategy to elevate ATP’s cultural resonance through partnerships with forward-thinking brands. Alongside fashion, ATP is investing in content, tech and licensing – from its Gen Z-focused collaboration with Overtime to the rollout of new digital products designed to elevate the fan experience.
About ATP — @atptour
As a global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. They entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and PIF ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams.
All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP No. 1 presented by PIF, the ultimate achievement in tennis.
For more information, please visit www.ATPTour.com.
About Palmes — @palmes.society
Palmes is a contemporary menswear label with roots in tennis culture, striving to bring a progressive ethos to the sport and its surrounding culture. The brand was founded in the summer of 2021 by Nikolaj Hansson from the idea of infusing tennis with other sentiments, be they art, design, architecture, music, skateboarding and the like.
Palmes is based in Copenhagen, Denmark where it has its flagship store as well. Their collections consist of ready-to-wear pieces for on and off court alongside accessories. Palmes is available through retailers globally that include Selfridges, Nordstrom, END, FWRD, SSENSE and more.
